Getting Consumers to Pay for Content: The Role of Value Discrepancy in Freemium Models
| Autoren/Herausgeber: |
Rußell, R. |
|---|---|
| Erschienen: | 2020 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 28th European Conference on Information Systems (ECIS 2020). A Virtual AIS Conference. |
