Contrast and Assimilation in Consumer Software Selection Decisions – An Experimental Study
| Autoren/Herausgeber: |
Fleischmann, M. |
|---|---|
| Erschienen: | 2015 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 21st Americas Conference of Information Systems (AMCIS 2015), Puerto Rico |
| Dokumente |
