Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity
| Autoren/Herausgeber: |
Köster, A. Matt, C. Hess, T. |
|---|---|
| Erschienen: | 2017 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS 2017), Waikoloa, Hawaii, USA, January 4-7. |
| Dokumente |
