Do All Roads Lead to Rome? Exploring the Relationship between Social Referrals, Consumers’ Stickiness and Referral Propensity on Video-on-Demand Websites
| Autoren/Herausgeber: |
Köster, A. Hess, T. |
|---|---|
| Erschienen: | 2020 |
| Publikationsart: | Articles in Refereed Journals (International) |
| erschienen in: | Business & Information Systems Engineering (doi: https://doi.org/10.1007/s12599-020-00660-1) |
| Dokumente |
