It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay
| Autoren/Herausgeber: |
Berger, B. Matt, C. Steininger, D. M. Hess, T. |
|---|---|
| Erschienen: | 2015 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | 0742-1222 |
| erschienen in: | Journal of Management Information Systems (32:3), pp. 105-128 (doi: 10.1080/07421222.2015.1095038). |
| Dokumente |
