Converting freemium customers from free to premium – The role of the perceived premium fit in the case of music as a service
| Autoren/Herausgeber: |
Wagner, T. Benlian, A. Hess, T. |
|---|---|
| Erschienen: | 2014 |
| Publikationsart: | Articles in Refereed Journals (International) |
| ISBN/ISSN: | 1019-6781 |
| erschienen in: | Electronic Markets, (24:4), pp. 259-268, (doi: 10.1007/s12525-014-0168-4). |
| Dokumente |
